Designer, Strategist, and Creator of digital solutions for over 15 years.

Led end-to-end design projects from 0 to 1 for clients like Mercedes-Benz, Bosch, and STIHL.

Built and managed cross-functional teams spanning design, data science, development and project management.

Mentored 300+ design students as a university lecturer through courses and workshops.

Strategic Product Innovation ⸺ for STIHL
Exploring new digital tools and services for landscaping professionals.

Role: Product Strategy · User Research · Market Analysis · Storytelling · Illustration

Digital Endoscopy ⸺ for Pentax Medical
A digital solution for the market leader in endoscopic ultrasound.

Role: Team Lead · Product Design · Prototyping · User Research · Project Management

Cloud Transformation ⸺ for AEB
Redefining logistics processes through a new approach.

Role: Product Design · User Research · Business Strategy · Project Management

As a creative thinker and interdisciplinary enthusiast, I’m driven by a holistic process—combining strategy and design to bring elegant ideas to life. I’m passionate about product design and specialize in visual design that is deeply rooted in a user-centred approach, keeping an eye on sustainable growth. There is no room for ego when it comes to working as a team to create lasting experiences for products that are understandable, aesthetic, and feel human.

When I’m not creating digital solutions, →I’m a painter with a focus on figurative, representational works that are exhibited internationally.